The Technology Adoption Life Cycle

By recognizing where a product falls within the life cycle, product managers can tailor their strategies, marketing efforts, and feature prioritization to effectively meet the needs and expectations of specific user groups, ultimately enhancing the product's chances of widespread adoption and success in the market. 

The technology adoption life cycle is a model that describes the acceptance and adoption patterns of a new technology by various user groups over time. It identifies stages such as innovators, early adopters, early majority, late majority, and laggards, each representing different attitudes and behaviors towards the technology.

In this bite-sized wisdom issue you will find:

• What is the technology adoption life cycle?

• What are the stages of the adoption life cycle?

• What are psychographic attributes of tech customers at each stage?

• Why you should know about it?

• How to use it with The Whole Product Model ?