The Whole Product Model

There is a gap between the marketing promise made to the customer – the compelling value proposition – and the ability of the shipped product to fulfil that promise.

🤔 Ever wondered how to bridge this divide effectively? Enter the Whole Product concept. 🎯

The Whole Product model is a holistic approach to product development and marketing that recognizes the multidimensional nature of customer satisfaction. By considering all layers of the product, businesses can build stronger relationships with customers, gain a competitive edge, and ultimately achieve long-term success in the market.

In this bite-sized wisdom issue you will find:

• What are the layers of the Whole Product?

• The Whole Product model based on iPhone product example.

• Why you should use it?

• When you should use it?