Crossing the Chasm

For a technology to attain widespread acceptance in the mainstream market and for a company to establish a sustainable business, it is imperative to successfully navigate the process of crossing the chasm.

There is a particularly significant discontinuity between two specific groups of adopters in the technology adoption life cycle: the early adopters and the early majority. The chasm emerges from the recognition that the needs, motivations, and risk tolerance of early adopters (visionaries) are fundamentally different from those of the early majority (pragmatists).

In this bite-sized wisdom issue you will find:

• What is chasm and why it is critical for the company to cross it?

• What is a psychographic profile of two key customer groups, where chasm emerges?

• Step-by-step guide on how to cross the chasm.